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What is a strategy?
The planning process
Organisation Design


'A leader doesn't just get the message across, the leader is the message'  Warren Bennis

Some of the key thoughts are:

  • It is important to be clear on the strategy before you start any 'mass' communication
  • Do your stakeholder analysis
  • Keep the messages simple, keep saying them and check they are landing
  • Involve your people in shaping the message
  • Communication is a 2 way process
  • As you get feedback from your communication your strategy may evolve¬†

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