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What is a strategy?
The planning process
Organisation Design

What is a strategy?

This part of the book looks at the component parts of a strategy:

  • Strategy is about thinking and doing. The activity only realises its true¬†value on successful implementation
  • The strategy should create a unifying purpose
  • The creation of the strategy should establish priorities and align across the business/enterprise
  • Should start with the end in mind, and then work backwards

'Strategy is not made once and for all; it is made and re-made endlessly. Strategy making is a process of successive approximation to some desired objectives in which what is desired itself continues to change under re-consideration'  Lindblom

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